ABOUT THE AUTHORIf there is one word to describe D Lauren, it can be no other but 'MAD'. Throughout her career, her peers, subordinates and superiors have always been taken aback by her penchant for doing things differently. Some even labeled as 'MAD'.
At first, it had been accompanied by a fair share of skepticism. But over time, they had called her 'MAD' with more than a touch of admiration. From being dismissed as 'impossible' and 'a bridge too far', her radical concepts and revolutionary initiatives are now accepted and embraced as inspiring and innovative. She has gone the distance to show that being different and, of course, being a little 'MAD' can be a powerful asset. D Lauren enjoys coaching team leadership and managing organisational change. She is passionate about building brands and create execution of ideas, having worked extensively in the marketing and brand building areas of four major industries. |
MAD in CultureThe MAD Culture is about Making A Difference in the workplace and marketplace. It is about making work fun and exciting with passion, creativity and a positive mental attitude. It dares the reader to take affirmative action to change organisational cultures and work climates.
This book shows how passion, courage and creativity can fuel enthusiasm and determination to achieve goals and drive bold ideas to delight your customers. Written in a friendly and digestible manner, this book will surely be an inspiration to readers to Make A Difference in their own work and marketplace. |
MAD in ActionMAD in Action continues where the first book MADBiz - The MAD Culture, left off in outlining ways in which creative thinking and innovative practices can transform the workplace and help businesses to grow in the marketplace. The book approaches the subject of MAD in Action through illustration and diagrams to offer readers a light and humorous way to visualise how they can bring a breath of fresh air into their work environment and subsequently extend this positivity to their customers.
This book is highly recommended for those who desire a change in both their way to life and their expectations for their work and business. Readers will be uplifted at the end of this journey and will view the world in a different light. |
MAD LeadershipWhy do I want to become a leader?
Why do I want a leadership position? What type of leader are you? What type of leader would you like to be? How would you want the people to describe about your leadership when you are not around? What does it take to be a great leader? A MAD leadership? A MAD leader? |